Trademarks / Business identifiers

In recent years, trademark protection has become the decisive criterion for building up a company’s value. Initially, it was only the large listed companies that registered their three stripes on white sneakers as a trademark, for example, but now almost all medium-sized companies have recognized that the effective protection of their own corporate identity is essential in order to counter the risk of confusion with competitors at an early stage and to protect and expand their own reputation accordingly. Start-up companies in particular require early advice on trademark law in order not to lose the success of their own idea too quickly.

LuxLaw-IP advises both young and established companies on the development and protection of corporate identity and the defense against the risk of confusion caused by the activities of competing companies and represents their rights before trademark courts throughout Germany.